Crisis Communication Management

Course Purpose and Objectives

The course provides foundational knowledge on the main crisis management tactics aimed at organizational survival and recovery. It equips students with tools for predicting and preventing scandals and crises, as well as reactive strategies for managing them in both internal and public communication contexts.

Learning Outcomes

Upon completing the course, students will understand:

• Preventive and reactive crisis management tactics
• Reputation reservoir building
• Internal crisis communication
• Public crisis communication
• How to create a crisis management plan
• Approaches for crisis recovery

An applied sciences research-orientated university, promoting research excellence and innovation for the benefit of science and society. Recently developed strategic plan gives emphasis on campus life, student experience and sustainable development within the 17 UNSDG’s framework.

CUT is young, public university, established in 2004, first outside the capital city, attracted high-caliber researchers and students.