Duration – one semester, weekly in-person lectures. Entrepreneurship is the essence of free enterprise because the birth of new business gives a market economy its vitality. New and emerging business are the seedbed for innovation and enterprise and a transformative society. The overall aim of the course is to engender a spirit of entrepreneurial endeavour. It will do this by challenging a student’s own perception of self-fit with entrepreneurial activity.
Learning outcomes:
(1) Evaluate theoretical insights into entrepreneurship including development of new products and services.
(2) Design a business model canvas for a new business concept, critique the business model concept.
(3) Research, organise, present, deliver and write an effective business plan a professional manner.
(4) Demonstrate a depth of strategic insight into entrepreneurial action across owner entrepreneur, SME, family, and MNC firms; and in a variety of environments including ‘VUCA’ (volatile, uncertain, complex, and ambiguous).
Technological University Dublin (TU Dublin) is Ireland’s first technological university, combining academic excellence with practical, career-focused learning. With campuses across Dublin, TU Dublin offers a dynamic environment for innovation, entrepreneurship, and research. As a member of EUT+, it plays a key role in shaping a connected, forward-thinking European higher education landscape.