Duration – one semester, weekly in-person lectures. Entrepreneurship is the essence of free enterprise because the birth of new business gives a market economy its vitality. New and emerging business creates a very large proportion of innovative products and services that transform the way we work and live. These subject challenges the students to examine their own entrepreneurial potential and examines key issues of debate within the field of entrepreneurial activity. There is an ever-increasing need for entrepreneurs and entrepreneurial behaviour within the Irish economy. This module is theoretically strong grounded and very practical for the student. The module is designed to examine the enterprise and gain strong ‘practical’ insights into different areas of an enterprise, such as Organisation, Operation, Sales and Marketing, and Research and Development. In addition, it promotes entrepreneurship from a cross disciplinary perspective of how it interacts with broad aspects of an enterprise.
Learning outcomes:
(1) Evaluate the fundamental components of entrepreneurship and critically analyse its cross-disciplinary relationship with various aspects of an enterprise.
(2) Apply relevant techniques to examine the entrepreneurial challenges and prospects within core functional domains of an enterprise, such as organisation, operation, sales and marketing, and research and development.
(3) Synthesise information from intricate, comprehensive case studies to pinpoint central issues and problems, propose alternative strategies, and substantiate recommendations for future actions that capitalise on each phase of the entrepreneurial process in a business simulation setting.
(4) Compare the complexities of enterprise management and assess the viability of business ownership as a potential career path.
Technological University Dublin (TU Dublin) is Ireland’s first technological university, combining academic excellence with practical, career-focused learning. With campuses across Dublin, TU Dublin offers a dynamic environment for innovation, entrepreneurship, and research. As a member of EUT+, it plays a key role in shaping a connected, forward-thinking European higher education landscape.