The subject provides an insight into the marketing methods and tools used in international marketing, their practical application, analysis and evaluation of results. The development of marketing theories is examined, their role in modern marketing is outlined, and the future direction of communications in international marketing is outlined. Various product and service sales markets and their anthropological differences are examined, as well as the types and methods of communication to be used. An insight into the basics of brand creation and management is provided.
Student is familiar with various marketing theories, the statements or assumptions made in them, and are able to evaluate their practical application in international marketing.
Riga Technical University (RTU) is Latvia’s oldest and largest technical university, founded in 1862. Located in the heart of Riga, RTU is a leading center for engineering, science, and innovation in the Baltic region. It offers modern, internationally recognized study programs and actively promotes research, sustainability, and collaboration across Europe through initiatives like EUT+.
