The course examines key marketing theories, concepts, and their application in organizations to create an understanding of marketing as a value for various stakeholders.
Key learning outcomes:
The aim of the study course is to develop an understanding of the nature, principles and strategies of marketing that are used in the business environment.
The objectives of the study course:
– to develop the ability to evaluate the current situation and choose the appropriate marketing method for the successful resolution of this situation;
– to develop students’ ability to generate, group, select, evaluate and use various ideas in the field of marketing;
– to provide an idea of planning, management and control methods and the possibilities of their use;
– to develop theoretical knowledge and its practical application to perform specific tasks;
– to promote the development of general marketing skills and the ability to present individual ideas in a group.
Riga Technical University (RTU) is Latvia’s oldest and largest technical university, founded in 1862. Located in the heart of Riga, RTU is a leading center for engineering, science, and innovation in the Baltic region. It offers modern, internationally recognized study programs and actively promotes research, sustainability, and collaboration across Europe through initiatives like EUT+.
