General objective: Understanding, assimilating and using the basic concepts, principles, techniques
of marketing
Specific objectives: 1. Understanding and acquiring the marketing orientation, the components of the
marketing mix, the methods and techniques for collecting and processing marketing data, the methods of strategic analysis and determining the competitive advantage, the market segmentation and the purchasing decision criteria. 2. Developing a marketing plan in which the product, price, distribution
and promotion strategies are correlated.
Faculty of Electronics, Telecommunications and Information Technology
Fields of study: Electronic Engineering, Telecommunications and Information Technologies;
Program of study: Applied Electronics
Duration: 14 weeks
Total per semester: 75h (28h lectures + 47h individual study)
Key learning outcomes:
Applying knowledge of legislation, economics, marketing, business and quality assurance, in economic and managerial contexts. – Identification of methods and techniques for product analysis and evaluation, design elements, as well as quality management, marketing and engineering principles, applicable in engineering activities.
Cross competences: The ability to work in inter and multi-disciplinary teams; The ability to communicate effectively and understand professional and ethical responsibilities.
Universitatea Tehnică din Cluj-Napoca (UTCN) is one of Romania’s top technical universities, renowned for excellence in engineering, IT, and applied sciences. With a strong emphasis on innovation, research, and international collaboration, UTCN actively contributes to the EUT+ alliance, helping to build a unified and future-ready European higher education space.
