This course aims to help the student understand the principles, philosophy and applications that characterize the behaviour of consumers. Among others, the following issues are discussed: purchase decision-making, purchase motivation and buying behaviour, personality and lifestyle aspects of consumers, analysis of consumer attitudes and the need for market segmentation, the social and cultural environment of consumer behaviour.
An applied sciences research-orientated university, promoting research excellence and innovation for the benefit of science and society. Recently developed strategic plan gives emphasis on campus life, student experience and sustainable development within the 17 UNSDG’s framework.
CUT is young, public university, established in 2004, first outside the capital city, attracted high-caliber researchers and students.
