Business Ethics

Course Purpose and Objectives:

Albeit understanding right from wrong can in some cases be straightforward, in organizational settings profit maximization, pleasing shareholders and other set targets can challenge the ethicality and sustainability of pricing strategies, promotion types and overall employee treatments and management. The module here thoroughly examines important organizational aspects to identify feasible and sustainable marketing practices while covering core theories on ethics such as Ethics vs Morals, Modern Slavery, Moral Myopia, Moral muteness, Moral Imagination and more.

Learning Outcomes:

Students by the end of the module will have strong understanding on the following areas:

• Marketing Mix and the use of the 7ps to identify ethical and sustainable practices for companies
• Differences between Morals and Ethics
• Characteristics of Modern Slavery and ways of avoidance
• Business dilemmas such as need for customer data and ethical issues relating to customer privacy
• Ways of Improving and enhancing the ethical practices of firms.
• Identification and tackling of unethical business practices
• Importance of Corporate Social Responsibility

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