Introduction to marketing. Marketing in a business activity. Market and consumer analysis. Market research. Information collection techniques.
Universidad Politécnica de Cartagena (UPCT) is a modern Spanish university specializing in engineering, architecture, and business. Located in the historic port city of Cartagena, UPCT blends academic excellence with hands-on experience and strong ties to industry. As part of EUT+, it contributes to a united, innovative, and sustainable European higher education space.
