Duration – one semester, weekly in-person lectures. This module examines the concepts and processes in evaluating and determining the relative importance of entrepreneurship to both corporations and society at large. It uses text concepts and cases to evaluate the drivers of enterprise. The module will give an opportunity for students to address the key issues of business start-up, growth and long term survival.
Learning outcomes:
(1) Evaluate the fundamental components of entrepreneurship and critically analyse its cross-disciplinary relationship with various aspects of an enterprise.
(2) Apply relevant techniques to examine the entrepreneurial challenges and prospects within core functional domains of an enterprise, such as organisation, operation, sales and marketing, and research and development.
(3) Synthesise information from intricate, comprehensive case studies to pinpoint central issues and problems, propose alternative strategies, and substantiate recommendations for future actions that capitalise on each phase of the entrepreneurial process in a business simulation setting.
(4) Compare the complexities of enterprise management and assess the viability of business ownership as a potential career path.
Technological University Dublin (TU Dublin) is Ireland’s first technological university, combining academic excellence with practical, career-focused learning. With campuses across Dublin, TU Dublin offers a dynamic environment for innovation, entrepreneurship, and research. As a member of EUT+, it plays a key role in shaping a connected, forward-thinking European higher education landscape.