Digital technologies are transforming the ways that organizations do business. This course develops an understanding of how digital technologies are leading to radical changes in the business models, business processes, value creation and growth strategies of businesses. This course will provide the conceptual and methodological basis for understanding digital business transformation and will offer insights into how to develop, and capitalize on, new digital capabilities to enhance business performance, create business opportunities and engage in the development of business model innovation. The course will equip students with the knowledge and skills on digital tools (e.g., social media), as well as new technologies (e.g. blockchain, cloud technologies, etc.) and their role in external versus internal transformation of business. Moreover, the development of digital technologies enhanced the emergence of digital platforms and businesses that depend on them. Thus, the course will also explore how platforms differ from traditional businesses and how their strategies affect their ecosystem.
An applied sciences research-orientated university, promoting research excellence and innovation for the benefit of science and society. Recently developed strategic plan gives emphasis on campus life, student experience and sustainable development within the 17 UNSDG’s framework.
CUT is young, public university, established in 2004, first outside the capital city, attracted high-caliber researchers and students.
