The general objective of this course is to enable students to understand, assimilate and use basic marketing concepts, principles and techniques. Specific objectives: Understand the marketing orientation, the components of the marketing mix, the methods and techniques for collecting and processing marketing data, the strategic analysis determining the competitive advantage, the market segmentation and the buying decision criteria. Elaborating a marketing plan that correlates product, price, placement and promotion strategies.
Faculty of Automation and Computer Science
Fields of study: Computer Science and Information Technology; Systems Engineering
Program of study: Computer science
Duration: 14 weeks
Total per semester: 50h (28h lectures + 22h individual study)
key learning outcomes:
Applying legislative, economic, business and quality assurance knowledge, in an economic and managerial context – Identifying methods and techniques of product evaluation, design elements, as well as principles of management, marketing and quality engineering, applicable in the engineering activities.
Cross competences: Capacity to work in an inter and pluri-disciplinary team; Capacity to communicate efficient and understand the professional and ethical responsibilities
Universitatea Tehnică din Cluj-Napoca (UTCN) is one of Romania’s top technical universities, renowned for excellence in engineering, IT, and applied sciences. With a strong emphasis on innovation, research, and international collaboration, UTCN actively contributes to the EUT+ alliance, helping to build a unified and future-ready European higher education space.
