Understanding the basic marketing concepts, principles and techniques. The marketing approach, Strategic marketing, Operational marketing, the strategic analysis and competitive advantage, segmentation, targeting and positioning
Key learning outcomes:
Strategic and operative marketing
The University of Cassino and Southern Lazio (UNICAS) is a dynamic Italian university committed to academic excellence, innovation, and regional development. Located between Rome and Naples, UNICAS offers a wide range of programs in engineering, humanities, economics, and law. As part of EUT+, it contributes to building a more inclusive and interconnected European university system.
