Marketing

• The spirit and steps of marketing.
• Market studies: basics, techniques, applications.
• Marketing: product, price, distribution, communication.
• New marketing tools for the 21st century.
• Introduction to industrial marketing.

Université de technologie de Troyes (UTT) is a leading French institution focused on engineering, technology, and innovation. Known for its strong research culture and close collaboration with industry, UTT offers high-quality, future-oriented education. As a founding member of EUT+, it plays a vital role in shaping a collaborative and forward-looking European university network.