The course is based on Marketing topics, presenting both the basics and advanced key points. It is addicted to practical activities, case studies, simulations and presentations. In particular, it is an original course focused on practical business cases like, for example, the launch and promotion of products in dynamic markets. Attending students work with a market simulator (MarkStrat – StratX) under licence, free for students. The course starts with the whole marketing framework, and presents strategic marketing (mainly segmentation, targeting and positioning). It explains product management, price definition, distribution management and the essentials of promotions and communication.
Key learning outcomes:
Writing and implementing a marketing plan using MarkStrat simulator
The University of Cassino and Southern Lazio (UNICAS) is a dynamic Italian university committed to academic excellence, innovation, and regional development. Located between Rome and Naples, UNICAS offers a wide range of programs in engineering, humanities, economics, and law. As part of EUT+, it contributes to building a more inclusive and interconnected European university system.
