The main objective of the course is to help students to understand how marketing contributes to organizational strategy and particularly to understand how marketing plans are developed, implemented and assessed. A secondary objective is to help students to develop their theoretical, technical and interpersonal skills which marketing managers require to communicate effectively in the business world.
An applied sciences research-orientated university, promoting research excellence and innovation for the benefit of science and society. Recently developed strategic plan gives emphasis on campus life, student experience and sustainable development within the 17 UNSDG’s framework.
CUT is young, public university, established in 2004, first outside the capital city, attracted high-caliber researchers and students.
