The aim of the course is to understand the principles and concepts of marketing agricultural products and foods, as well as the functions and challenges of marketing activities in the agri-food sector, ultimately leading to the development and implementation of marketing strategies for agricultural products. The course includes lectures and practical exercises.
Students will learn the fundamentals of marketing agricultural products and food, including how markets operate, how value is created, and how marketing strategies are designed. They will understand pricing, production cost analysis, packaging, branding, promotion, and advertising. They will also learn how to evaluate local and international market opportunities, gather and analyze market data, and develop effective marketing plans while considering risks and funding options in the agri-food sector.
An applied sciences research-orientated university, promoting research excellence and innovation for the benefit of science and society. Recently developed strategic plan gives emphasis on campus life, student experience and sustainable development within the 17 UNSDG’s framework.
CUT is young, public university, established in 2004, first outside the capital city, attracted high-caliber researchers and students.
