Reputation and Media Management

Course objectives

The purpose of this course is to equip students with the skills and mindset of marketing and communications professionals by providing them with the tools and methods to cut through the media clutter and utilise technology effectively along with their imagination and empathy to effectively engage modern media meshing, multitasking, and overstimulated audiences. Its objective is to provide a holistic perspective on the latest developments in the fields of advertising and public relations.

Learning outcomes

Upon completion of the course students are expected to be able to:

• Criticise contemporary theories and methodologies related to public perceptions, image and reputation enhancement and restoration, traditional and digital public relations
• Apply techniques and tools for interpersonal and mass media communications through state-of-the-art digital technologies
• Apply effectively value proposition communication
• Develop effective media, advertising and communication plans
• Use immersive and engaging brand and corporate communications
• Build and manage media and stakeholder relations
• Analyse the current media ecology and landscape.

An applied sciences research-orientated university, promoting research excellence and innovation for the benefit of science and society. Recently developed strategic plan gives emphasis on campus life, student experience and sustainable development within the 17 UNSDG’s framework.

CUT is young, public university, established in 2004, first outside the capital city, attracted high-caliber researchers and students.