Strategic Management

This course aims to help students understand the fundamental concepts of strategy, become proficient in using tools to analyze the internal and external environment of a firm in the hospitality and tourism industry and develop strategic options for the firm. In addition, students will understand contemporary topics such as, how to develop corporate strategies, how to develop internationalization strategies and how to incorporate innovation in strategy development.

Key learning outcomes:

• Understand what strategy is and how to create successful strategies
• Use various tools for analyzing information
• Analyze the industry environment
• Understand how strategy is developed at the corporate level
• Recognize the challenges associated with internationalization of firms in the hospitality and tourism industries
• Understand how innovation is integrated into a company’s strategy
• Understand the strategic priorities in hospitality industries
• Use the tools to create a strategy for firms in the hospitality industry

An applied sciences research-orientated university, promoting research excellence and innovation for the benefit of science and society. Recently developed strategic plan gives emphasis on campus life, student experience and sustainable development within the 17 UNSDG’s framework.

CUT is young, public university, established in 2004, first outside the capital city, attracted high-caliber researchers and students.