This course aims to help students understand the fundamental concepts of strategy, become proficient in using tools to analyze the internal and external environment of a firm in the hospitality and tourism industry and develop strategic options for the firm. In addition, students will understand contemporary topics such as, how to develop corporate strategies, how to develop internationalization strategies and how to incorporate innovation in strategy development.
An applied sciences research-orientated university, promoting research excellence and innovation for the benefit of science and society. Recently developed strategic plan gives emphasis on campus life, student experience and sustainable development within the 17 UNSDG’s framework.
CUT is young, public university, established in 2004, first outside the capital city, attracted high-caliber researchers and students.